

The shoe was introduced in New York in a closed event just for media and influencers. The cushioning material is still built using thousands of small energy capsules that give out the highest energy return in the running industry. Well, for now, we are not talking about the UltraBOOST, instead of the EnergyBOOST that was introduced to the public. And that was not that long ago if you think about it.Īt the time, adidas partnered up with the biggest chemical manufacturer in the world, BASF from Germany, to create the first ever BOOST shoe. It all started in 2013, on the 13th of February, to be precise. One way or the other, there is no way around such an amazing shoe (technical and aesthetic wise). There are countless Ultra Boost versions, and there are also a few that became more notable than others like the Ultra Boost 4.0 Grey or the Ultra Boost Oreo. Yes, we are talking about the one and only adidas UltraBOOST. Its middle name is “comfort” and it sure influenced how we look at footwear as of today.

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